Reflecting on concepts and practices in the field of management sciences requires us to consider the contextual elements that managers must deal with. The globalisation of activities on a global scale, the irruption of digital technologies, the omnipotence of the ‘Market’ organisational form, the exacerbation of competition between globalised companies, the demands of the many stakeholders – shareholders, customers, employees, ‘3rd Sector’ organisations – are radically transforming the managerial context and are driving creative behaviour within companies that is likely to lead to the emergence of new solutions to maintain, maintain and develop their activities.
Between the illusion of scientific management and the limits of the use of contingency theory, and moving away from the perspective of methodological individualism for which everything begins and ends with the individual, it is the choice of an analysis by configurations (Elias, 1966) as an observable process of aggregation and social regulation, which should allow the understanding of specific assemblages, which, beyond a claim to the universal, suggest to researchers a decoding of managerial practices and provide a basis for teaching.
Contemporary economic and organizational activity, between globalization and digitalization, is seen, precisely in this perspective, as a moving configuration of individuals, human groups, companies, organizations and national societies whose actions, experiences and institutions are constantly intertwined and which remain sensitive to the weight of the past in the present, to inertia, constraints, regularities rather than the circumstantial asperities of short time.
In the same spirit, the relative autonomy of scientific research in relation to the context in which it takes place creates an imperative ethical obligation for the researcher: not to conceal what his research choices (object, methodology, field, etc.) owe to his own relationship with values. It is this dialectic of commitment and distancing that must characterise the scientific activity of GReMOG – PPA/GHG Network researchers.
The methodological versatility of the research (quantitative and qualitative) conducted within GReMOG illustrates the specific practices of each of its members. However, and in coherence with the pedagogical project (Digitalisation and Big Data), a particular effort is made to develop research using quantitative data processing methods such as structural equation models, meta-analyses, scientometry, bibliometrics, lexical analysis, … . The implementation of the 9 PPA Observatories, associating GReMOG researchers and PPA students, translates, in another form, this desire to make data analysis a major component of managerial learning.